THE EDIT. CURATED BY SHANNON.
SUSTAINABLE STYLES
The Edit: Featuring Boob Design
Some brands don’t just make clothes — they change what’s possible. Boob Design is one of them.
Born on a windy autumn day in 1999, when founder Mia Seipel watched her sister struggle to breastfeed in the cold, Boob created its now-patented nursing design that gave moms the freedom, comfort, and dignity they deserve. What started as a single innovation has grown into a complete wardrobe designed with smart double functions that support women through pregnancy, nursing, and beyond.
Their philosophy I deeply admire: clothes made for mothers, by mothers, with care for both women and the world they live in. Every piece is crafted with longevity, quality, and sustainability in mind — so you’re not only choosing something beautiful, but also something built for the future.
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The Style of Boob
Soft, flexible fabrics form the foundation of Boob’s designs — pieces that move with you, adapting to every curve and every stage. Clean lines and refined silhouettes keep the look modern and effortless, proving that maternity wear can be both functional and fashion-forward.
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Calm and Considered Design
The palette is unmistakably Scandinavian: timeless neutrals, muted blues, earthy rusts, and classic stripes. These hues layer seamlessly into a capsule wardrobe, offering endless combinations while keeping the aesthetic calm, grounded, and chic.
Every detail is considered — stretch that recovers, seams that flatter, cuts that elongate. The result is clothing that feels as good as it looks: versatile, sustainable, and beautifully designed for motherhood.
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Boob is Sustainable Style
Boob's entire collection is made of 100% sustainable materials. But did you know that they also keep track of every step in the production process from fibre to final garment?