Reintroducing HauteMama
A new chapter in our story
Twenty years ago, we had a radical idea: pregnancy shouldn’t mean giving up your style.
HauteMama was created from the belief that women deserve more than just “maternity clothes.” You deserve confidence, comfort, and style through every stage of motherhood. What started as a boutique in Ottawa quickly became one of Canada’s most trusted destinations for expecting and new moms.
Over the years, we’ve been proud to introduce groundbreaking international brands like Isabella Oliver and Boob Design to Canadian women. We’ve grown with our community, supporting women from bump to baby—and beyond.
Now, HauteMama is stepping into a new chapter. After a decade away from day-to-day operations, I’ve returned to reimagine the brand I co-founded with my mum, Sue. My vision is clear: to elevate HauteMama into a modern brand that reflects how women live now—eco-conscious, versatile, and unapologetically stylish.
We’re evolving every touchpoint of the brand. A refreshed look and feel. A more intentional, capsule-driven product mix. Wardrobes designed to work during pregnancy, nursing, and everyday life—pieces you’ll reach for long past those early months of motherhood. Expect timeless silhouettes with a modern edge, sustainable fabrics that marry comfort and conscience, and thoughtful details that adapt as gracefully as you do.
But this relaunch is about more than clothes. It’s about creating a brand experience that meets women where they are today—balancing motherhood, work, identity, and style. This balancing act is exhausting and empowering, overwhelming and exhilarating, often all at once. HauteMama understands that tension and celebrates it, because we’ve lived it too.
The heart of HauteMama has always been women supporting women. That hasn’t changed. What’s new is how we’re showing up—with a sharper digital experience, elevated collections, and a deeper commitment to sustainable, versatile fashion that reflects the realities of modern motherhood.
Welcome to the new HauteMama. We’re so glad you’re here.
Shannon Dougall
Co-Founder & CEO